Archived Post: Tata Nano in North America, January 2010

Tata Nano in North America: January 2010

January 18: Hottest Page on the Web

The project to bring the first ever Tata Nano to North America wrapped up to tremendous success.  On Thursday, we hosted an event at the Detroit Science Center with a private screening for Honda Motors and a press conference with over 60 different media organizations attending.  That evening, a invitation only customer event was held with over 250 attendees.

On Friday morning, we departed Detroit for the journey back to Denver.  On Friday evening, Yahoo.com ran the Nano story as a headline on their home page.  For over four hours on Saturday, the Tata Nano story was the most popular web page on the entire World Wide Web according to alexa.com.  An amazing way to finish the project.

We arrived home on Saturday exhausted but satisfied that we had initiated a “game changing” event for the automotive industry in North America.  There is much more work to do and we look forward to it.

But for know, the Summit of Everest team turns its attention to golf.  Not playing, rather breaking world records and marketing the exciting Golf Center product in North America at the PGA Expo in Orlando starting January 25th.  Watch here for the updates!

January 13: CNBC, The Today Show, and New York Times

Today was one of those days were you just learn a lot.  We started at 4:30am with a crew from NBC to shoot segments for CNBC’s Squawk Box, Power Lunch, and NBC’s The Today Show.  Phil LeBeau was the reporter for these segments.  Since Phil is a former Colorado resident and a big CU fan, I expected him to be a great guy – he didn’t disappoint.

The NBC team (Megan, Bob, Bob, Sean, etc.) were flat out amazing.  To see them coordinate on the fly both the shots and the links back to the producers in New York was simply incredible.  These guys have done presidential elections, the Olympics, and most everything in between.

We spent most of the time in the satellite truck observing this interaction.  In the CNBC link from below, you can hear one of the anchors refer to the Nano as being “prepped for the US and probably costing $8-10k”.  We said that was BS since we literally bought and licensed the car in India.  Megan grabbed this info and got in Phil’s ear in the middle of this and gave him the facts.  You can hear him correct the anchor.

After the CNBC segments, we switched to The Today Show were we tracked the earthquake in Haiti. Of course, that put all of this little car stuff in perspective… very, very tragic.

The Today Show segment was set and ran live as seen below:

After this, the guys wrapped it up pretty quickly and were away to their next story.  We then met with a reporter from the New York Times and will share that story when it becomes available.